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Whitelabel Infrastructure

Run an ISP. Skip the network.

Layer 3 services on a layer 2 pricing model, with your own IP space and ASN announced across our core. We own the routing, the backhaul and the provisioning platform, so you can put your brand in front of customers instead of capital into equipment.

The Model

How It Works

A complete internet business without the network underneath it. You sell, support and bill. We build, route and maintain.

Becoming an ISP the traditional way means BNGs in multiple data centres, transit contracts, POI backhaul to 121 interconnects, an address plan, a provisioning stack and the engineers to keep all of it alive. It is a seven-figure problem before your first customer connects.

We already run that network. A Virtual ISP arrangement gives you fully routed layer 3 services priced on the layer 2 model, so the economics look like wholesale aggregation while the delivery looks like a finished product. Your team spends its time on customers, not on capacity planning.

You keep what matters: your brand, your pricing, your billing relationship and your own IP addressing announced across our core. We stay behind you.

Who Does What
  • You sell and supportYour brand, your pricing, your customer relationship and level 1 and 2 support.
  • You billYour invoices, your terms. We bill you wholesale; your margin is yours to set.
  • We route and maintainCore network, POI backhaul, capacity, upgrades and 24/7 monitoring.
  • We handle the carriersnbn and Opticomm escalations, orders and appointments are ours to chase.
Why It Works

Why It Works

Wholesale Pricing, Finished Services

You get services that are ready to use, priced the way raw wholesale capacity is priced. The margin of a large aggregator, without buying their equipment.

Use Your Own IP Addresses

We advertise your IPv4 and IPv6 across our network. Your addresses, your ASN, your reputation, and you can take them with you if you leave.

We Run the Network

Routing, backhaul to all 121 nbn points of interconnect, upgrades and 24/7 monitoring are ours. No equipment to buy and no late-night maintenance.

The Customer Is Yours

Your brand, your prices, your invoices. Your customers never see us, and we never go after them.

The Technical Detail

Your IP Addresses, Our Network

The difference between this and reselling is whose IP addresses the internet sees.

Your IP addresses
Bring your own IPv4 and IPv6 and we advertise them across our network. If you do not have any yet, we can help you apply through APNIC, or lend you ours until you do.
Your ASN
We advertise it from our network, so the internet sees you rather than us. Your reputation is yours to build and yours to keep.
IPoE and PPPoE
Both, chosen per service, with custom RADIUS settings where your systems need them.
How services arrive
Ready to use on our network. There is no interconnect to order and no equipment for you to run.
Capacity model
Your choice: a national pool across all 121 POIs, separate pools per state, or a fixed rate per service with capacity included. See the pricing model section below.
Nationwide reach
Our network reaches every nbn point of interconnect, plus Opticomm, Community Fibre and the major capital city data centres.
Full API
Address checks, ordering, service management, upgrades, usage and tests are all available through the API, so your own systems can do the work.
The Pricing Model

Choose How You Buy Capacity

The second difference from straight reselling: you decide how to buy bandwidth. Share one pool nationally, keep separate pools per state, or pay a fixed rate per service and let us handle it.

National Pool

One shared pool of bandwidth covering the whole country.

You buy one amount of bandwidth and every service shares it, wherever the customer is. A busy evening in Sydney is balanced by a quiet one in Perth, so you need less overall than if you bought for each state separately.

What You Gain
  • The lowest cost per megabit once you have enough customers
  • One figure to plan around
  • Busy periods in one state covered by quiet ones elsewhere
What You Take On
  • You decide how much to buy, and buying too little slows every customer at once
  • Harder to work out what each region costs you

Suits: Providers with customers across the country, and someone to keep an eye on usage.

Per State

A separate pool of bandwidth for each state.

Each state has its own pool, so you can buy differently for Victoria than for Western Australia and see what each one costs. Bandwidth cannot move between states, so each pool needs its own spare capacity.

What You Gain
  • You can see what each state costs you
  • Buying too little only affects one state
  • You can grow in one state without buying more everywhere
What You Take On
  • States cannot share, so you buy more spare capacity overall
  • More pools to keep track of

Suits: Providers whose customers are concentrated in certain states.

Fixed per Service

No pool. A flat rate per service with bandwidth included.

The same arrangement as Whitelabel Broadband: you pay a set amount per service each month and we look after the bandwidth. Nothing to work out, and no surprises if your customers use more than you expected.

What You Gain
  • You know your exact cost per service, so your margin is fixed when you sell it
  • No bandwidth planning and no risk of running short
  • The simplest way to start, and easy to change later
What You Take On
  • Costs more per service than a well-managed pool once you have volume
  • You do not benefit from managing usage well

Suits: Partners starting out, or anyone whose usage is hard to predict.

The pooled models price the bandwidth component on aggregate capacity, so the sizing decision is yours and the benefit of your own traffic mix is yours too: the more evenly your customers use the network, the less pool you need per service. The fixed model prices that capacity into the per-service rate instead, which is the same commercial shape as Whitelabel Broadband and as layer 3 wholesale generally. You are not locked in: partners commonly start fixed, watch their real utilisation for a few months, then move to a pool once the numbers justify it.

The Platform

The Partner Portal

You get the same portal our own engineers use, with service health, line testing, usage, billing and a full API. These are real screenshots. Click any of them to see it full size.

Qualify and Order in Minutes

Search any Australian address or Location ID. You get the service class, technology, available ports and every product you can sell there, with your rate against each one, and you order from the same screen.

Automated Assurance

Every service shows a live health summary covering connectivity, performance and stability. Faults are described in plain English with a suggested next step, so your first-line team knows what to do before they call anyone.

Line Testing on Demand

Run a health check, loopback test, NTD status check or NTD reset from the service record. Results appear on the same screen, so nobody waits in a queue to find out what is wrong.

Automated Fault Logging

Log faults, questions and service changes against a specific service and follow their progress. The full history stays on the record so anyone on your team can pick it up, and we chase nbn for you.

Usage and Billing Visibility

Monthly data usage per service, plus invoices and charges in one place. Check a customer's bill or look into unusual usage without asking us.

A Full API Suite

Anything the portal can do, the API can do: address search, qualification, product lists, ordering, service management, upgrades and tests. It is documented in Swagger so you can connect it to your own CRM or billing system.

The Rest of the Shelf

What Else You Can Resell

Everything else we sell comes under the same agreement, the same invoice and the same support.

Business and Enterprise Fibre

nbn Enterprise Ethernet, Telstra Ethernet Access and our own metro fibre, on symmetrical plans with business SLAs, sold under your brand.

Voice over IP

Whitelabel hosted PBX and SIP trunking with local, 13/1300/1800 and virtual mobile ranges, plus bulk porting for a customer base you are migrating.

Cloud Hosting

Australian compute, storage and backup your customers see as yours, in the same facilities as our core network.

Domains and DNS

Wholesale .au and international registrations at partner rates, with bulk transfers and DNS included.

Colocation

Racks and cross connects in the Equinix and NextDC facilities we already operate from, on wholesale terms.

Mobile and Data SIMs

SIM and mobile broadband services to round out a bundle, so the whole connectivity spend sits with you.

Who It's For

Who It Suits

Established Providers

Move away from a supplier that competes with you, or add a second supplier for backup, without giving up your IP addresses.

Regional Operators

Sell beyond your own network using ours, which reaches every nbn point of interconnect.

New Providers

Start with a proper network and your own IP addresses from day one, without raising the money to build it.

MSPs Who Have Outgrown Reselling

You started on Whitelabel Broadband, grew enough to justify your own IP addresses, and want to keep the same portal and team.

The Guide

Get the Partner Guide

One PDF covering both models, who does what, the portal and API, support, billing, compliance and how to get started. Tell us where to send it.

Get the Partner Guide

Everything in one PDF: how both models work, what you run and what we run, the portal and API, support and escalation, compliance, and what it takes to get started.

We will email you the guide and follow up once. No list, no drip campaign.

Virtual ISP Questions Answered

What partners usually ask before signing up.

What does Layer 3 on a Layer 2 pricing model actually mean?

Layer 2 wholesale is normally cheaper per megabit, but you have to terminate it yourself: BNGs, RADIUS, IP transit, address management and the engineers to run all of it. We hand you fully routed layer 3 services, already terminated on our core, while pricing them on the layer 2 commercial model. You keep the aggregator's margin without buying the aggregator's equipment.

Can we use our own IP addresses?

Yes, and we encourage it. Bring your own IPv4 and IPv6 allocations and we will announce them across our core so your addressing follows your brand and stays portable. If you do not hold space yet, we can help you through the APNIC process, or lend you ours until you do.

How is this different from Whitelabel Broadband?

Two things. First, IP addresses: Whitelabel Broadband uses ours, while Whitelabel Infrastructure uses yours. Second, pricing: Whitelabel Broadband is a fixed rate per service, while Whitelabel Infrastructure lets you choose one national bandwidth pool, separate pools per state, or that same fixed rate. Everything else is the same.

What is the difference between a national pool, per state pools and fixed pricing?

It is a question of who carries the utilisation risk and who gets the benefit of your traffic mix. A national pool aggregates capacity across all 121 points of interconnect, so an evening peak in Sydney is offset by a quiet one in Perth and you need less total capacity: the lowest cost per Mbps at scale, but you own the sizing. Per state pools give you the same mechanism with a boundary at each state, so cost attribution is clean and a sizing mistake stays contained, at the price of carrying headroom in every pool. Fixed per service removes pooling entirely: you pay a set rate per service, we carry the capacity, and your margin is fixed at the point of sale.

Can we change capacity model later?

Yes. Most partners start on the fixed model, watch their real utilisation for a few months in the portal, then move to a pool once the numbers justify it. It is a commercial change rather than a technical migration, so nothing about the services, the addressing or the portal changes when you do.

Do our customers ever see Managed Networks?

No. The service is delivered under your brand, on your invoices, with your support number. We are the infrastructure behind you and we never approach your customers.

What do we still need to run ourselves?

Sales, support, billing and the customer relationship. Level 1 and level 2 support sits with you, with the portal's diagnostics and line testing behind your team. Everything underneath, core routing, POI backhaul, capacity, provisioning systems and carrier escalation, is ours to run and upgrade.

How do we integrate it with our own systems?

Through the API. Qualification, ordering, service management, upgrades, usage, assurance tests and webhooks are all exposed and documented, so your CRM or billing platform can drive the whole lifecycle without a human in the portal.

How quickly can we start selling?

Once commercials are agreed and your portal account is live, you can qualify an address and place an order the same day. Networks bringing their own IP space usually allow a couple of weeks for the routing and registry work to land.

What else can we take under the same agreement?

Business and enterprise fibre including nbn Enterprise Ethernet and Telstra Ethernet Access, hosted PBX and SIP, cloud hosting, domains and DNS, colocation and mobile data. One agreement, one invoice, one support relationship.

Tell us what you want to sell.

We will work out the pricing, the IP addresses and the setup around how your business actually runs, then get you selling.